直播帶貨是記“七傷拳”:李佳琦、薇婭也救不了

尋找網紅直播帶貨,在大幅提高產品銷量的同時,也會給品牌帶來一定的傷害,如何有效利用直播帶貨,并避免這種傷害,是 […]

復盤總結:B端的產品和運營如何良好協作?

從0到1設計ToB產品,系統和人、線上與線下,產品與運營良好協作才是關鍵。 B端的產品,更多的是服務思維。產品 […]

在業務主導的體系里,產品經理的價值何在?

作為產品經理,能在早期做好耕耘者,在過程中做好堅守者,在未來做成顛覆者,跟隨產品一起成長,未必不是一種價值體現 […]

以免費送雞蛋為例,解析小程序如何實現盈利百萬?

本文以一個養成類送雞蛋的小游戲為例,拆解了某些平臺是如何利用送雞蛋等留存裂變手段盈利的。 如果讓你連續不間斷的 […]

B2B企業營銷,越來越重要了

本文以科技類To B企業為例,具體談談為什么B2B企業營銷越來越重要了。 很多人會問,To B企業的市場部到底 […]

線上課程 | 文案重點不突出、投放數據差?你缺少這份實用文案技巧

“下周活動海報上的文案,改好了嗎?” “正在改~~婷姐放心吧,你明早睡醒時一定看到” 回完主管的消息,悅悅將座 […]

這也許才是中國產品經理最該有的樣子

對于每個成熟的產品經理來說,需要認真量化的東西有且只有兩個:用戶價值和商業價值。 前段時間是「人人都是產品經理 […]

商業知識:護城河的分類(二)

在商業世界里,競爭是永恒的常態,永遠都是長江后浪推前浪。總有新公司窺伺別人的領地,而既有公司總是想方設法保護自 […]

寧可短時間內慢一點,也不要機械式的快

在成長過程中僅僅追求時間上的快慢是無意義的,我們需要的是突破,從一個層次到另一個層次,短時間內慢一點,找到圍城 […]

關于電商數據分析的全方位解讀(1)

本期文章就以數據分析掃盲貼的形式來進行開展,筆者用一個資深從業者的人設給大家科普一番,在電商互聯網企業工作,數 […]

年輕人新聞消費研究:資訊APP丟一邊,社交媒體放心間

傳統媒體絞盡腦汁為年輕人提供好內容,效果卻似乎不夠理想。年輕人有自己的想法,對內容、形式和平臺有不同的需求。牛 […]

Oracle overhauls IBM to take second place behind Microsoft in software vendor market

A pure cloud vendor, Salesforce.com, entered the top ten for the first time as the market looks like veering towards cloud services in its developed market strongholds.Read more: http://www.itproportal.com/2014/04/01/oracle-overhauls-ibm-take-second-place-behind-microsoft-software-vendor-market/

Apple to unleash 4.7in iPhone 6 in August, followed by phablet version a month later

Apple is going to stagger the release of two iPhone models, according to the rumour mill, and break with tradition by going with a launch before September.Read more: http://www.itproportal.com/2014/05/09/apple-to-unleash-47in-iphone-6-in-august-followed-by-phablet-version-a-month-later/

MBA Grads May Still Need to Learn the Rules of Social Media

Congratulations, Class of 2014! You navigated your way through accounting and calculus, macroeconomics and marketing — but have you mastered the algorithm necessary to be a "social professional?"Social professional may sound like an ironic hashtag,

Comcast Rep Stonewalls Customer in Cancellation Request Gone Awry

For anyone who's ever experienced customer-service woes, be glad this isn't youAOL product manager Ryan Block, a former editor with Engadget, shared via Twitter a recording of his uncomfortable conversation with a Comcast customer-service representative on Monday night.

出版商可利用Google News的新功能更好地控制網站索引內容

雖然歐洲出版商跟Google News的關系比較緊張,但美國的出版商卻沒有這樣的疑慮,它們反而非常樂意自己的內容可以被這家搜索巨頭索引。

50 Things Cortana Can Do Right Now (Compared To Siri and Google Now)

Cortana is Windows Phone's answer to Siri and Google Now : A voice-activated artificially intelligent personal assistant with an only slightly off-putting robot voice. Technically, she's still in beta on Windows 8.1, but PhoneBuff is here to show us 50 things Cortana can already do. Read more...

【走進 Facebook】易到周航:別把我們當 Uber

面對中國復雜的市場環境,易到用車并沒有直接照辦 Uber 的模式,而是在更多領域進行了探索。

Margaret Cho mocks North Korea in obligatory Golden Globes bit

Welp, we had to know this was coming.Golden Globes hosts Amy Poehler and Tina Fey took a moment to mock North Korea and the infamous Sony Hack in a bit starring Margaret ChoSee also: Golden Globes:

Brazil Becomes A New Front In The Battle Between Baidu And Qihoo

Chinese search giant Baidu no longer has their antivirus app offered on Google Play in Brazil after using illegal competitive tactics against Brazilian antivirus startup PSafe (backed by Baidu rival QIhoo360), maker of the leading Android security app in Latin America. Read More

Spayce Takes On Yik Yak With A Location-Based, Social App For Sharing “Moments,” Not Gossip

While popular location-based social app Yik Yak struggles amid controversy and on-campus bannings, a newcomer called Spayce is gearing up to compete with its own take on local social networking. Its few weeks-old app forgoes anonymity by default,

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